Toyota Company Environmental Audit Literature review

Toyota Company Environmental Audit - Literature review ExampleFirstly, the paper will disclose the different drivers creating awareness of environmental damage. Secondly, the paper will describe Toyotas current green policies along with supportive evidences. Thirdly, the paper will discuss how efficaciously the organisation has developed and executed green policies. Finally, the paper will recommend the Toyota management on how the organisation can improve its marketing immingle by developing further green strategies involving its products and markets. A standard research method has been used for this study, including secondary information and principal sources. The hypothesis is that modern customers give striking emphasis on environmental safety while considering the purchase of automobiles. 2. Literature Review Evidently, outer and internal drivers force Toyota to become more environmentally focussed. The outside(a) drivers mainly include government policy and legislation wh ile cost savings, business ethics, sustainability, and public relations constitute internal drivers. However, internal drivers are stronger than external factors in forcing the organisation to develop and implement improved green strategies. The organisation is still in its growth phase and therefore Toyota management strives to improve its somatic social responsibility policies. External drivers While analysing different legislative systems, majority of the national governments impose strict restrictions on automobile manufacturing industry as this welkin is accounted for a notable percent of the total global pollution. Combustion of fossil fuels in vehicles causes emission of large volumes of CO2, which is an important green house gas bring to ozone layer depletion and thereby global warming (OECD, 2001, p.173). As Cleff et al (2004, p. 157) point out, the European Union has imposed a set of tough restrictions on its self-propelling industry in order to promote environmental s ustainability. The authors opine that such restrictions would foster competitiveness and technological innovations in the automotive sector in add-on to promoting environmentally friendly operations (ibid). Internal drivers Business sustainability is one of the major internal drivers which forces Toyota to pay specific attention to environmental safety. As discussed earlier, people nowadays reject environmentally threatening products regardless of their superior features. Hence, automobile manufactures would be thrown out of the market if they cannot successfully develop eco-friendly vehicles. Obviously, Toyota also is compelled to adapt to cutting market trends that promote environmental sustainability. Costs saving strategies encourage Toyota to become more environmentally focussed. For instance, peoples growing awareness on electric automobile and solar vehicles may assist the company to trim down its product promotion expenses. Similarly, environmentally friendly operations wo uld aid the company to eliminate extra fines arising out of environmental policy violations. Ultimately, such an operation may assist the company to provide its customers with some price benefits as well. According to marketing mix concept, price is one of the major determinants of a product success, which also drives the company to give more focus on environmental management (Lecture note). Business ethics and public relations are other internal drivers influencing the organisation on the